Asabiyyah |
ASABIYYAH. The spirit of kinship
Full length documentary
(development)
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
Edward L. Bernays, Propaganda 1928
Men converted into assets, relations into profits.
Young European is digging a hole in Sahara desert to build his new home.
Where is the humane land now - the promised community?
A lonely European digs a hole in the immense void of the sun-scorched Sahara desert. Conflicts, catastrophes, the consequences of politics and human greed, men converted into assets, relations into profits – the image of European society’s downfall overburdened him. He thought that he was bold enough to build his own house. However, extreme weather conditions forced the maladjusted man to return to the people. The rules of the desert are simple: one dies when being alone. The empathetic Berbers provide him with the shelter and knowledge, allowing him to satisfy his essential needs. Yet the community is facing the capitalist promise that some believe uncritically – of a wealthy life on the other side of Gibraltar. Some are willing to risk their live just to reach the developed land...
DIR | Michał Korchowiec
DOP | Hanna Maciąg
MUSIC | Krzysztof Kaliski